performed to satisfy a need or to fulfill a
demand.A service is any activity that one party can offer to another, it is intangible and does not lead to any property. Its output can be associated or not with a physical product.
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Презентация на тему Services marketing
Содержание
- 2. Services - definitionA valuable action, deed, or
- 3. Service MarketingThe promotion of economic activities offered by a business to its clients. Service
- 4. IntangibilityServices are immaterial and do not have
- 5. VariabilityEach case of services is different, unique
- 6. PerishabilityServices are very much connected with the
- 7. InseparabilityOne cannot separate the service from the stuff that provides it.
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- 9. Похожие презентации
Services - definitionA valuable action, deed, or effort performed to satisfy a need or to fulfill a demand.A service is any activity that one party can offer to another, it is intangible and does not lead
Слайд 2
Services - definition
A valuable action, deed, or effort
A service is any activity that one party can offer to another, it is intangible and does not lead to any property. Its output can be associated or not with a physical product.
Слайд 3
Service Marketing
The promotion of economic activities offered by a business to its clients. Service marketing
might include the process of selling beauty, telecommunication, health treat-ment, financial, hospitality, car rental, air travel,
and professional services.
Слайд 4
Intangibility
Services are immaterial and do not have a
physical form. They cannot be touched, held, tasted or
smelt.
Слайд 5
Variability
Each case of services is different, unique and
cannot be exactly repeated even by the same service
provider. Therefore it is very difficult to keep a constant level of services quality.Services are also subjectively evaluated by individual customers.
Слайд 6
Perishability
Services are very much connected with the time.
