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Презентация на тему Services marketing

Services - definitionA valuable action, deed, or effort performed to satisfy a need or to fulfill a demand.A service is any activity that one party can offer to another, it is intangible and does not lead
MarketingLecture 10. Services Marketing Services - definitionA valuable action, deed, or effort performed to satisfy a Service MarketingThe promotion of economic activities offered by a business to its clients. Service marketing might include the process of selling beauty, telecommunication, health treat-ment, IntangibilityServices are immaterial and do not have a physical form. They cannot VariabilityEach case of services is different, unique and cannot be exactly repeated PerishabilityServices are very much connected with the time. Services cannot be stored, InseparabilityOne cannot separate the service from the stuff that provides it.
Слайды презентации

Слайд 2 Services - definition
A valuable action, deed, or effort

Services - definitionA valuable action, deed, or effort performed to satisfy

performed to satisfy a need or to fulfill a

demand.
A service is any activity that one party can offer to another, it is intangible and does not lead to any property. Its output can be associated or not with a physical product.

Слайд 3 Service Marketing
The promotion of economic activities offered by a business to its clients. Service marketing

Service MarketingThe promotion of economic activities offered by a business to its clients. Service marketing might include the process of selling beauty,

might include the process of selling beauty, telecommunication, health treat-ment, financial, hospitality, car rental, air travel,

and professional services.

Слайд 4 Intangibility
Services are immaterial and do not have a

IntangibilityServices are immaterial and do not have a physical form. They

physical form. They cannot be touched, held, tasted or

smelt.

Слайд 5 Variability
Each case of services is different, unique and

VariabilityEach case of services is different, unique and cannot be exactly

cannot be exactly repeated even by the same service

provider. Therefore it is very difficult to keep a constant level of services quality.
Services are also subjectively evaluated by individual customers.

Слайд 6 Perishability
Services are very much connected with the time.

PerishabilityServices are very much connected with the time. Services cannot be

Services cannot be stored, saved, returned or resold.


Слайд 7 Inseparability
One cannot separate the service from the stuff

InseparabilityOne cannot separate the service from the stuff that provides it.

that provides it.


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