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Comparing outdoor ads to other advertising options:
Unlike
TV, radio or print, outdoor is media that cannot
be turned off or put down. Viewers cannot fast forward through an outdoor ad as it moves through their environment or they enter the viewing range of strategically placed displays - like billboards. With TV, radio, print and the Internet, consumers have the ability to change the channel, fast forward, turn the page (or miss the page!) or close the browser window.