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Презентация на тему Russian marketing environment for “Сitibank”

ABOUT “CITIBANK”JSC CB "Citibank" is a Russian commercial Bank that is a financial Corporation Citigroup. Full name is Closed Joint Stock Company Commercial Bank Citibank. Short name is AO CitibankThe headquarters are located in Moscow. General
PERFORMED BY STUDENTS OF THE GROUP 13M4: BABUSHKIN M.,VOLKOVA E.,KARYMOV V., SEMKIN ABOUT “CITIBANK”JSC CB MICROENVIRONMENTCompanySuppliers MICROENVIRONMENTMarketing intermediaries-  Detsky MirM. VideoCrossroadsTechnosilaBumkarta Mnogo.ru NTV-Plus British airwaysAnywayanyday.comDelta IHG Rewards MICROENVIRONMENTPublicsConsumers MACROENVIRONMENTThe Demographic EnvironmentThe Economic Environment MACROENVIRONMENTThe Natural EnvironmentThe Technological Environment- FX OrderWatch – new opportunities of exchange MACROENVIRONMENTThe Political EnvironmentThe Cultural Environment
Слайды презентации

Слайд 2 ABOUT “CITIBANK”
JSC CB "Citibank" is a Russian commercial

ABOUT “CITIBANK”JSC CB

Bank that is a financial Corporation Citigroup.
Full name

is Closed Joint Stock Company Commercial Bank Citibank.
Short name is AO Citibank
The headquarters are located in Moscow. General license for banking operations of the Central Bank of the Russian Federation No. 2557 dated November 5, 2001. Party CER No. 578.

Слайд 3 MICROENVIRONMENT
Company
Suppliers

MICROENVIRONMENTCompanySuppliers

Слайд 4 MICROENVIRONMENT
Marketing intermediaries
- Detsky Mir
M. Video
Crossroads
Technosila
Bumkarta
Mnogo.ru
NTV-Plus

MICROENVIRONMENTMarketing intermediaries- Detsky MirM. VideoCrossroadsTechnosilaBumkarta Mnogo.ru NTV-Plus British airwaysAnywayanyday.comDelta IHG Rewards


British airways
Anywayanyday.com
Delta
IHG Rewards Club
Singapore Airlines
Holiday Inn


Ural Airlines
Rentalcars.com
mlittle.ru
ZODIAC Interior & Ceramics
AZIMUT Hotel
Lamoda.ru
Expedition
Aeroflot
And more others
These companies provide various benefits when calculating cards Citibank.

Competitors


Слайд 5 MICROENVIRONMENT
Publics
Consumers

MICROENVIRONMENTPublicsConsumers

Слайд 6 MACROENVIRONMENT
The Demographic Environment
The Economic Environment

MACROENVIRONMENTThe Demographic EnvironmentThe Economic Environment

Слайд 7 MACROENVIRONMENT
The Natural Environment
The Technological Environment
- FX OrderWatch –

MACROENVIRONMENTThe Natural EnvironmentThe Technological Environment- FX OrderWatch – new opportunities of exchange

new opportunities of exchange


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