Презентация на тему Traditional european tyre brand

TRADITIONAL EUROPEAN TIRE PLANT
The factory - where KORMORAN tyres

are produced – has been found in 1935 to produce rubber products (Pirot, Serbia)

Tire production started in 1959

In 1974 a licence agreement, in 1978 a joint venture agreement was signed with BFGoodrich

In 1997 a joint venture agreement has been signed with Michelin North America to renew licence agreement and to provide commercial cooperation

The cooperation with Michelin led to the foundation of the joint company, where in 2007 Michelin became the majority owner

KORMORAN first appeared as the brand name for a range of passenger car tires commercialized in 1994 by the company STOMIL-OLSZTYN (Poland)

manufactured in EUROPEAN TIRE FACTORY belonging to the Michelin

Group

The passenger tire factory has passed the quality monitoring system and has been certified by independent auditors:
CERTIFICATE ISO 9001
Compliance with UNECE* regulations

*United Nations Economic Commission for Europe

STUD
KORMORAN VANPRO WINTER
KORMORAN GAMMA & RUNPRO

developed for on-road usage in the SUV compact (SUV

B and C) and SUV premium (SUV D and E) category

OFF-ROAD

100% ON-ROAD

Off-road & pick-up

Multi-purpose SUV

KORMORAN SUV SUMMER

ON-ROAD USAGE: TARGETED POSITION OF THE OFFER

level of grip on dry wet and winter conditions
High

density of sipes

No Compromise on Safety or Durability
New technical solutions on all sizes to achieve optimum high speed performances and for added safety
Additional sidewall strength for shock resistance on SUVs

KORMORAN SUV SUMMER

KORMORAN SUV

NEW
3 sizes
in 2016

Section: 205 to 255 mm
Diameter: 15” to 18”
Series: 75 to 50
Speed Indexes: H-W

wide longitudinal grooves
Effective evacuation of water in aquaplaning situations
Good directional

stability

Rigid and solid shoulders
Withstand significant transversal stress
Excellent holding in turns
Good steering accuracy

KORMORAN GAMMA&RUNPRO

Section: 165 to 255 mm
Diameter: 14” to 18”
Series: 65 to 35
Speed Indexes: H-V-W-Y

NEW
13 sizes
in 2016

dry and wet roads

Good aquaplaning performance

Excellent stability in curves
KORMORAN

IMPULSER

Section: 135 to 195 mm
Diameter: 13” to 15”
Series: 80 to 60
Speed Indexes: T-H

NEW
5 sizes
in 2016

tread blocks for good driveability in the snow
4 longitudinal

grooves (2 main ones + 2 secondary ones), for rapid evacuation of water towards the rear
Numerous V-shaped transversal grooves for rapid evacuation of water on the sides
High sipe density for improved grip on snow, ice and wet surfaces

KORMORAN SNOWPRO

Section: 145 to 245 mm
Diameter: 13” to 18”
Series: 80 to 40
Speed Indexes: Q-T-H-V

NEW
11 sizes
in 2016

from Finland and German spikes

Technical characteristics:
Marking type: M+S
Number

of studs: 96 (on 205/55 R 16)
Number of lines of studs: 6 (a)
Directional tread
Tread depth: 9 mm
Cut ratio: 40%
High density sipes
Radial centre sipe (b)

KORMORAN STUD

Section: 175 to 225 mm
Diameter: 13” to 17”
Series: 70 to 50
Speed Index: T

NEW
RANGE
in 2016

longitudinal grooves for rapid evacuation of water
Numerous solid tread

blocks, siped and staggered on the shoulders for effective grip when braking and good drive ability on loose soil
Square shoulders and flat profile for good stability in turns
Robust construction
Excellent load resistance

KORMORAN VANPRO

Section: 165 to 235 mm
Diameter: 14” to 16”
Series: 80 to 60
Speed Indexes: R-S-T-H

from Finland with German studs

Technical characteristics:
Studdable
Marking type: M+S
No of

stud: 92 (on 225/70 R 15)
No of stud lines: 6 (a)
Tread depth: 9 mm
High density of sipes
Radial central sipes (b)
Shoulder robustness (c)

KORMORAN VANPRO WINTER

Section: 175 to 235 mm
Diameter: 14” to 16”
Series: 80 to 60
Speed Indexes: R-T

with extension already planned in PC Summer & Winter

and SUV segments

86%**

* SNOW
** STUDDABLE

stylized cormorant, which also calls to mind a tire’s

tread pattern
The KORMORAN brand logotype is an indissociable brand block
The logo must not be manipulated or altered in any way,
shape or form
The various elements of the logo must be used together and should never be separated
The size can only be altered to scale

Using the symbol alone:
The (bird) symbol may be used as a graphical element, on condition that it is associated with the logotype.
Colors:
- Printed ex-media: respecting the principle of brand color code dominance, on the entire support, the symbol may be presented in a variety of different colors and shades
- Other media (signs, advertising objects, etc.): the symbol must be black on a yellow background

be used in priority

Color equivalents must be respected

In some

cases (telephone directory, press, etc.), when printed in black, it is important that the grayscale equivalents for reproducing the logotype be respected

requirement has been established to ensure the prominence and

clarity of the KORMORAN logotype. Clear space refers to a distance of “K”, as a unit of measurement. “K” is equivalent with the distance between „KORMORAN” and the bottom of the black line in the lower end part of the logo.

as the primary typefaces for KORMORAN identity