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The definition
Business plan – is an economic program
of enterprise management which describes the complete enterprise development
strategy of competitive products to optimize sales markets.
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The functions of a business plan
1) The company's
representation on the market
2) Stabilization and rationalization of its
direction
3) Formation of partnerships
4) Preparation of credits, loans from banks,
5) The sponsorship
6) The company's representation on the international market.
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UNIDO
United Nations Industrial Development Organization is an international
organization that works on a strategy of economic development
of countries in transition.
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The components of a business plan
Summary (Review section).
It
is a separate document.
A description of the point of
the project
Information about the loans and provided guarantees
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The components of a business plan
A description of
the company.
A description of the goals and objectives
of the project, the financial and economic characteristics of the activities, management and staffing, advertising, some innovations, partnerships, a geography of the project.
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The components of a business plan
A description of
goods (services).
A specification of the product name, its
distinctive features, competitiveness, readiness for production, safety, environmental and the concept of pricing. Description of the control of quality and necessary licenses and patents.
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The components of a business plan
Analysis of the
market.
A description of a conducting marketing research, your
strategy to attract customers (promotion, distribution of product samples), pricing (including price changes over the previous five years) and the main competitors (the advantages and disadvantages of their products (services)).
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The components of a business plan
The production plan.
A description of the company’s way to produce and
sell the products, the production costs and the process of production schedule.
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The components of a business plan
Plan of sales.
A reflection of all the factors that influence the
realization of products, the basic principles of pricing depending on the demand, cost of production and sale of the product, the price of the competitive products, the image of your business, the factors that could affect the sales.
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The components of a business plan
Financial plan.
A
description of the main items of financial data and
the basic costs of the preparatory period, calculation of revenue from the project, tax payments, financial forecasts, the payback period, profitability index, the system guarantees, the timing of payments.
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The components of a business plan
Analysis of the
company’s sensitivity.
A calculation of the project’s stability to
possible external economic changes (inflation, late payment of consumers) and internal (changing product prices, sales volume).
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The components of a business plan
Environmental and regulatory
information.
A description of the environmental aspect of the project
and a set of regulations and allowing production.