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Презентация на тему Internet as a talk

The Cluetrain Manifiestoa set of 95 theses which aim to examine the impact of the Internet on both markets (consumers) and organizations.
Internet as a talkThe Cluetrain Manifesto The Cluetrain Manifiestoa set of 95 theses which aim to examine the 4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the Thesis 7: Hyperlinks Subvert Hierarchy Theses 8–13: Connection between the new markets and companies 11. People in Theses 14 – 25: Organizations entering the marketplace25. Companies need to come Theses 26–40: Marketing & Organizational Response26. Public Relations does not relate to Theses 41–52: Intranets and the impact to organization control and structure48. When Theses 53–71: Connecting the Internet marketplace with corporate Intranets53. There are two Theses 72–95: New Market  78. We like this new marketplace much
Слайды презентации

Слайд 2 The Cluetrain Manifiesto
a set of 95 theses which

The Cluetrain Manifiestoa set of 95 theses which aim to examine

aim to examine the impact of the Internet on

both markets (consumers) and organizations.

Слайд 3
4. Whether delivering information, opinions, perspectives, dissenting arguments

4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides,

or humorous asides, the human voice is typically open,

natural, uncontrived.

Theses 1–6: Markets are Conversations


Слайд 4 Thesis 7: Hyperlinks Subvert Hierarchy

Thesis 7: Hyperlinks Subvert Hierarchy

Слайд 5 Theses 8–13: Connection between the new markets and

Theses 8–13: Connection between the new markets and companies 11. People

companies
11. People in networked markets have figured out

that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products.

Слайд 6 Theses 14 – 25: Organizations entering the marketplace
25.

Theses 14 – 25: Organizations entering the marketplace25. Companies need to

Companies need to come down from their Ivory Towers

and talk to the people with whom they hope to create relationships.

Слайд 7 Theses 26–40: Marketing & Organizational Response
26. Public Relations

Theses 26–40: Marketing & Organizational Response26. Public Relations does not relate

does not relate to the public. Companies are deeply

afraid of their markets.


Слайд 8 Theses 41–52: Intranets and the impact to organization

Theses 41–52: Intranets and the impact to organization control and structure48.

control and structure
48. When corporate intranets are not constrained

by fear and legalistic rules, the type of conversation they encourage sounds remarkably like the conversation of the networked marketplace.

Слайд 9 Theses 53–71: Connecting the Internet marketplace with corporate

Theses 53–71: Connecting the Internet marketplace with corporate Intranets53. There are

Intranets
53. There are two conversations going on. One inside

the company. One with the market.

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