Презентация на тему Web Page Redesign brief

Содержание

2. Redesign of web page according to the new CI guidelines WWW.KUMHOTYRE.RUCurrent version Should be
3. CatalogueCurrent version (all mixed on 1 page
4. Catalogue structure: models (PCR/SUV/Commercial)PCR tires Summer tiresECSTA
5. TBRClassification by usage:Long haulRegional Mixed Service Off
6. Product card redesignCurrent version (Design as in
7. Redesign of "Where to buy"Current version Should
8. Currently – no tire selector by size
9. Tyre selector (by car) -> optional -> usually have tire internet shops Tire selector №2
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Redesign of web page according to the new CI guidelines WWW.KUMHOTYRE.RUCurrent version Should be

Cost estimation www.kumhotyres.ruRedesign of web page according to the new CI guidelinesRedesign

CatalogueCurrent version (all mixed on 1 page – PCR, SUV, LTR, Commercial

Catalogue structure: models (PCR/SUV/Commercial)PCR tires Summer tiresECSTA PS91ECSTA xs KU36ECSTA Le Sport

TBRClassification by usage:Long haulRegional Mixed Service Off – road By application: Steer

Product card redesignCurrent version (Design as in Pattern Digest)Small description like in

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Tyre selector (by car) -> optional -> usually have tire internet shops Tire selector №2

Слайды презентации

Слайд 2 Redesign of web page according to the new

CI guidelines WWW.KUMHOTYRE.RU
Current version
Should be

Слайд 3 Catalogue
Current version (all mixed on 1 page –

CatalogueCurrent version (all mixed on 1 page – PCR, SUV, LTR,

PCR, SUV, LTR, Commercial and TBR)
PCR
SUV
TBR
Redesign of catalogue &

its structure WWW.KUMHOTYRE.RU

Should be:
1st page (selection – PCR/SUV/COMMERCIAL/TBR)

2st page
Positioning map -> tires are grouped and classified for more user
friendly appearance

Слайд 4 Catalogue structure: models (PCR/SUV/Commercial)
PCR tires
Summer tires
ECSTA PS91
ECSTA

Catalogue structure: models (PCR/SUV/Commercial)PCR tires Summer tiresECSTA PS91ECSTA xs KU36ECSTA Le

xs KU36
ECSTA Le Sport KU39
ECSTA PS31
ECSTA KU31
ECSTA HS51
ECOWING ES01

KH27
SENSE KR26
Winter tires
Wintercraft Ice WI 31
Izen KW22
Izen KW31
Izen KW27
Wintercraft WP51 -

SUV and Commercial LTR
Summer tires
CRUGEN HP91
CRUGEN PREMIUM KL33
Solus KL21
ROAD VENTURE APT KL51
ROAD VENTURE AT KL78
ROAD VENTURE SAT KL61
ROAD VENTURE MT KL71
PORTRAN KC53
RADIAL 857
Winter tires
IZEN RV stud KC 16
Izen RV KC 15
Power grip KC11
Winter portran CW51

Redesign of catalogue & its structure WWW.KUMHOTYRE.RU

Слайд 5 TBR
Classification by usage:
Long haul
Regional
Mixed Service
Off –

TBRClassification by usage:Long haulRegional Mixed Service Off – road By application:

road
By application:
Steer
Drive
Trailer
All position
Redesign

of catalogue & its structure WWW.KUMHOTYRE.RU

Слайд 6 Product card redesign
Current version
(Design as in Pattern

Product card redesignCurrent version (Design as in Pattern Digest)Small description like

Digest)
Small description like in Pattern Digest
To much technical information

like in Pt Dg
Not user friendly

Should be:
Size information – reduced/only main information
More detailed product description
Test results
Promotion

Слайд 7 Redesign of "Where to buy"
Current version
Should be:
Map

not necessaryMap is difficult for understanding "> Redesign of

structure optimized
Shop information – optimized, only
necessary info, cut

long description,
benchmark – USA web page KUMHO

Current version is not convenient –
have to scroll down to see all shops
Too much information on the page
(news, catalogue, etc.) -> not necessary
Map is difficult for understanding