Презентация на тему Publicistic style

you to the theory of publicistic style
Aim

in the middle of the 18th century. It also

falls into three varieties, each having its own distinctive features, which integrate them. Unlike other styles the publicistic style has spoken varieties, in particular, the oratorical substyle.
The development of radio and television has brought into being a new spoken variety, namely, the radio commentary. The other two are the essay (moral, philosophical, literary) and articles (political, social, and economic) in newspapers, journals and magazines.

Introduction

and printed public works which are addressed to a

broad audience and devoted to important social or political events, public problems of cultural or moral character.

The publicistic style

own distinctive features.
Unlike other formal styles, the publicist

style has spoken varieties, in particular, the oratorical sub-style.
The development of radio and television has brought into being a new spoken variety in the radio and television commentary.
The other two are the essay and articles in newspapers, journals and magazines.

The publicistic style

convince the reader or the listener that the interpretation

given by the writer or the speaker is the only correct one and to cause him to accept the point of view expressed in the speech, essay or article not merely by logical argumentation, but by emotional appeal as well.

The general aim of the publicist style

for here the most powerful instrument of persuasion is

brought into play: the human voice.
Due to its characteristic combination of logical argumentation and emotional appeal, the publicistic style has features in common with the style of scientific prose or official documents, on the one hand, and that of emotive prose, on the other.
Its coherent and logical syntactic structure, with an expanded system of connectives and its careful paragraphing, makes it similar to scientific prose.
Its emotional appeal is generally achieved by the use of words with emotive meaning, the use of imagery and other stylistic devices as in emotive prose.

The publicistic style

style as the author has no need to make

their speech impersonal (as in scientific or official style), but, on the contrary, he or she tries to approximate the text to lively communication, as though they were talking to people in direct contact.

The publicistic style

the publicistic style. The most obvious purpose of oratory

is persuasion, and it requires eloquence. This style is evident in speeches on political and social problems of the day, in orations and addresses on solemn occasions as public weddings, funerals and jubilees, in sermons and debates and also in the speeches of counsel and judges in courts of law.

The sphere of application of oratory is confined to appeal to an audience and therefore crucial issues in such spheres as science, art, or business relations are not touched upon.

Direct contact with the listeners permits the combination of the syntactical, lexical and phonetic peculiarities of both the written and spoken varieties of language. In its leading feature, however, the oratorical style belongs to the written variety of language, though it is modified by the oral form of the utterance and the use of gestures.

Oratory and Speeches

16th century, and its name is taken from the

short experiments (attempts) by the French writer Montaigne, which contained his thoughts on various subjects.
An essay is a literary composition of moderate length on philosophical, social or literary subjects, which preserves a clearly personal character and has no pretence to deep or strictly scientific treatment of the subject.
It is rather a number of comments, without any definite conclusions

The Essay

modern times has not been so popular, probably because

a deeper scientific analysis and interpretation of facts is required.
The essay in our days is often biographical; people, facts and events are taken from life.
These essays differ from those of previous centuries in their vocabulary is simpler and so is their logical structure and argumentation.
But they still retain all the leading features of the publicist style.

The Essay

singular, which justifies a personal approach to the problems

treated;
a rather expended use of connectives, which facilitates the process of grasping the correlation of ideas;
the abundant use of emotive words;
the use of similes and metaphors as one of the media for the cognitive process.

The most characteristic language features of the essay, however, remain

aims at a more lasting, hence at a slower

effect.
Epigrams, paradoxes and aphorisms are comparatively rare in oratory, as they require the concentrated attention of the listener.
In the essay they are commoner, for the reader has an opportunity to make a careful and detailed study both of the content of the utterance and its form.

The Essay

and emotional appeal publicistic style has features in common

with the style of scientific prose, on the one hand, and that of emotive prose, on the other. It’s coherent and logical syntactical structure, with an expanded system of connectives and its careful paragraphing, makes it similar to scientific prose.
Publicistic style is also characterized by brevity of expression .In some varieties of this style it becomes a leading feature, an important linguistic means. In essays brevity some times becomes epigrammatic.

Conclusion