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Презентация на тему Global marketing

Company’s informationMicrosoft Corporation is an American multinational software corporation headquartered in Redmond, Washington.Microsoft was established to develop and sell BASIC computer software for the Altair 8800The company was founded by Bill Gates and Paul Allen
Global marketingCompany - MicrosoftSorokin RomanPanteleev Edvard Company’s informationMicrosoft Corporation is an American multinational software corporation headquartered in Redmond, Washington.Microsoft was established to develop and Behind the brand creationPaul Allen and Bill Gates, childhood friends with a passion in computer BCG matrixMarket growthShare Sub brandsWhen Microsoft decided it was going to get into the game Microsoft co-brandingToday Nokia announced its first Windows-based tablet, the Lumia 2520, and Smartphone market share
Слайды презентации

Слайд 2 Company’s information
Microsoft Corporation is an American multinational software corporation headquartered in Redmond, Washington.
Microsoft was

Company’s informationMicrosoft Corporation is an American multinational software corporation headquartered in Redmond, Washington.Microsoft was established to develop

established to develop and sell BASIC computer software for the Altair 8800
The company

was founded by Bill Gates and Paul Allen

Слайд 3 Behind the brand creation
Paul Allen and Bill Gates, childhood friends

Behind the brand creationPaul Allen and Bill Gates, childhood friends with a passion

with a passion in computer programming, were seeking to make

a successful business utilizing their shared skills.
Microsoft entered the OS business in 1980 with its own version of Unix. However, it was MS-DOS that solidified the company's dominance. After negotiations with Digital Research failed, IBM awarded a contract to Microsoft in November 1980 to provide a version of the CP/M OS, which was set to be used in the upcoming IBM Personal Computer 

Слайд 5 BCG matrix
Market growth
Share

BCG matrixMarket growthShare

Слайд 6 Sub brands
When Microsoft decided it was going to

Sub brandsWhen Microsoft decided it was going to get into the

get into the game console business, the powers that

be smartly went completely off the brand reservation with the non-Microsoft “X-Box” branding. They did the same thing with ZUNE( player ), giving it its own look, feel, identity, presence, etc. These aren’t Microsoft sub-brands. They are unique, stand-alone brands that happen to belong to Microsoft. Very smart.

Слайд 7 Microsoft co-branding
Today Nokia announced its first Windows-based tablet,

Microsoft co-brandingToday Nokia announced its first Windows-based tablet, the Lumia 2520,

the Lumia 2520, and its first 'phablet' smartphone, which

also sits in the Lumia range as the 1520.






Слайд 8 Smartphone market share

Smartphone market share

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