Презентация на тему Strategic decision-making is an iterative process

of 40%
Equity to asset ratio >30%
ROCE between 10-15%
Where to

Bonava potential to capture
Historical performance
RMS position
Ability to achieve competitive advantage

Market attractiveness
Long-term market potential
Potential to convert demand to deals

Resource limitations
Capital
Management attention
Resources/capabilities

08/06/2017

1

2

3

4

collections
0.4
Ostsee
1.2
Greater Gothenburg
0.6
Tallinn
0.6
2.3
1.8
Rhein-Main
3.0
Köln/Bonn
Copenhagen
Stockholm county
5.3
Rhein-Ruhr
4.0
Rhein-Neckar/Stuttgart
4.5
St Petersburg
5.5
2.5 (Brandenburg)
3.7 (Berlin)
Berlin incl. Brandenburg
6.2
1.5
Sachsen
Hamburg
1.0
1.8
Greater Helsinki
1.4
Riga
Linköping
0.2
Turku
0.2
Oulu
Umeå
0.2
0.1
Tampere
0.2
Uppsala
Bergen
0.2
Population

Sachsen and Köln/Bonn assumed provided figure was for period

1.2%

Uppsala

Linköping

1.5%

Bergen

1.0%

1.0%

St Petersburg

Oulu

1.5%

Umeå

Greater Gothenburg

1.0%

Sachsen

1.9%

Stockholm county

1.1%

2.0%

Rhein-Main

Rhein-Ruhr

1.7%

1.5%

0.5%

0.5%

Hamburg

0.5% (only
Berlin 0.95%)

Ostsee

Rhein-Neckar/Stuttgart

0.4%

0.4%

Berlin incl Brandenburg

1.2%

Tallinn

Copenhagen

1.1%

Köln/Bonn

Turku

0.7%

0.8%

Tampere

Riga

0.9%

Greater Helsinki

0.6%

Population vs. population growth. %

Yearly population growth

Total population

of doing business (ranking 1 = Best country in

Currency volatility (compared to SEK). %

business
08/06/2017


Ease of doing business
Ranking by The World Bank

Purpose:
Economies are

Included sub parameters

Starting a business

Estonia (14)

Germany (114)

Dealing with construction permit

Denmark (6)

Russia (115)

Getting electricity

Germany (5)

Latvia (42)

Registering property

Estonia (6)

Germany (79)

Getting Credit

Latvia (7)

Norway (75)

Protecting Minority investors

Norway (9)

Finland (70)

Paying taxes

Denmark (7)

Russia (45)

Enforcing contracts

Norway (4)

Finland (40)

Trading cross borders

Denmark (1)

Russia (140)

Resolving insolvency

Finland (1)

Russia (51)

Best performing of our markets (global position)

Worst performing of our markets (global position)

sentiment
Factor
Description
Payment terms from customers
Payment terms for land

Project

Unemployment

GDP growth
Customer activity

08/06/2017

Always included

Included for short term evaluation

Measured by 3 archetypes
Share of options/off balance percent (of total plots) (internal data)
Average time between TG2 and TG4 (internal data)
Market share of top 4 players

Absolute unemployment rate
Forecasted unemployment rate change
Forecasted GDP growth
Number of transaction per inhabitant

Metric

When good (high or low figure)

n/a
High

Low

Low

Low
Low
High
High

Weight

25%

2. Long term demand and supply balance

Population

Demand-Supply balance

Total population in the region
Forecasted population growth
Historic housing price development

High
High
High

3. Market risk

Industry concentration

Country risk
Currency risk

Binary metric (1 or 0). 1 if you have a clear industry concentration
World bank – Ease doing business index
Daily currency volatility

Low
Low
Low

25%

50%

7.5%
7.5%

5%

5%

15%
5%
5%

0%1
25%
25%

1) All current cities score 0 so excluded from analysis

Helsinki
Hamburg
Tallinn
Rhein-Neckar/Stuttgart
Bergen
Berlin
Rhein-Ruhr
Sachsen
Uppsala
Rhein-Main
Riga
Copenhagen
Umeå
Market attractiveness ranking score – Including short term factors

production volume in same platform
Sweden
Norway
Finland
Denmark
St Petersburg

Single family SE

Germany
Experience curve

Baltics

2020
What if the crisis comes
Agenda
08/06/2017

for future strength
Establish Design & Production. procurement
Build brand awareness
Set