Презентация на тему Psychology’s tools in a medium

and its major branches in advertising.
Where does psychology hid

in medium?
Emotion and you
Images faster than a text
STOP logos

hand, have spent over a century throwing spaghetti at

the wall and hoping it will stick.

Now:

Marketers and advertisers is now transcending into a data-driven field. Now psychology and analysis is important in advertising. Today we don’t “throw spaghetti at the wall and hope it will stick.”

- Marshall McLuhan
Message can't be without a medium,

but medium and message aren’t equal.

A medium is a tool to transfer message. Medium for speaking is sound waves. One object can has a lot of media. They are placed on different levels, because they don’t contradict to each other. For example, books.

language, which is written

author who wrote

pictures, tables, graphs in book

print

the “unseen” of mental processes including memory, perception, sensation,

problem solving, motivation, and learning.

Evolutionary: Studies how evolutionary processes influence human thinking and behavior.

Social: Investigates how the social presence of others and society as a whole impact human thinking and behavior.

Neuropsychology: Looks at how thinking and behavior are influenced by the biological structure of the brain.

Behavioral: Focuses on the study of observable mental processes and learning from the environment.

and calligraphy

Association:
Church and the Bible

Association:
emotions and situations

Association:
emotions and

words

Medium has quality and some benefits, that cause people’s reaction. This is emotion, feeling, memory, desire or another reaction. Psychology examines and analyzes this reaction and after that uses it in different areas.

Bucket Challenge have in common?
?

negative emotions emotional complex worked to multiply the effect.

This means that the content was more viral when positive emotions were paired with surprise or amusement, and negative emotions had a multiplying effect when paired with empathy.

Amusement

Interest

Happiness

Surprise

Delight

Anger

Politeness

Frustration

Doubt

Embarrassment

the bridge between our brain and the world. Moreover,

visual information is processed 60,000 times faster in the brain than a text. Using visual content in campaigns means that your message gets processed faster, which is critical in a hyper-speed online world.

VS

Maslow studied what he called exemplary people such as Albert Einstein, Jane Addams, Eleanor Roosevelt, and Frederick Douglass rather than mentally ill or neurotic people, writing that "the study of crippled, stunted, immature, and unhealthy specimens can yield only a cripple psychology and a cripple philosophy."

of thousands of reactions, intrusive or prominent brand logos

turn viewers away even for well-known and favorable brands. The reason why: they form what the researchers describe as an “unconscious aversion.”